Trends to watch in 2016

Trend spotting

Social Media

With social media platforms making major moves to enable social selling with original brand content, businesses will have to expand their messages in order to influence their target markets. As users’ activities continue to evolve, businesses will have to innovate their social selling strategies. That’s all the more reason for businesses to focus sooner rather than later on cultivating personal, social media driven relationships with their customers.

Generation Z

The focus on millennials and what they supposedly do and don’t want from their careers has been a theme for the past few years. The oldest millennials are now turning 35, with the youngest demographic of new workers now entering the workforce. Generation Z roughly encompasses today’s teens and young adults born after 1995, the oldest of whom are 21 years old. They are the new entry-level employees, they grew up during a recession, in which career opportunities were less plentiful and jobs were less secure. As a result, Generation Z are entrepreneurial.

The gig economy

Increasing numbers of skilled professionals are driving the growth of the freelance “gig economy”. The barriers to acquiring and sustaining freelance projects continue to disappear. Fuelled by cheaper cloud computing, remote work tools, and the spread of enterprise-level technology platforms, the gigging trend will grow. Businesses can take advantage of this by tapping into talent when they need it. This will drive efficiency and reduce fixed costs for businesses while increasing opportunities for freelancers.

Cloud based accounting software

More and more businesses are moving to cloud based accounting software allowing them to access their accounts on the go whilst they are out and about. Leonherman is proud to be an accountant partner of Xero accounting software. Xero is an online accounting system designed for small businesses to work with their accountants and staff in real time. There is no software to install and can be accessed on the go all you need is an internet connection.

Xero covers everything you would expect from an accounting system from invoicing, managing payables, banking, management reporting to calculating VAT returns and expense claims.

 

If you want to stay up to date with the latest business trends that make your life easier and free up your time to focus on growing your business then keep checking our blog or meet with us in person by calling 0161 249 5040